New Products, Commercial Spots & Canine Apparel Allows Both Humans And Pets To Celebrate The Occasion

NEW YORK, NY & OAKVILLE, ON – When it comes to “Do What Makes You Feel Good.” Nobody embodies the mantra quite like our pets.

Whether that’s Fido digging a hole in the yard, cat scratches on the cupboards, birds flying around the backyard, ferrets, pigs, chickens and really, any animal in-between, our pets are a constant reminder of what it means to feel good, even if it isn’t always called for. Even more so over the last 12 months as the COVID-19 pandemic has left many in isolation and seeking out companionship.

That’s why Iovate Health Sciences, under its Purely Inspired label, has decided to pay homage to National Pet Day on April 11th, by giving it to the dogs. Literally.

More than a dozen canine  influencers will sport special Purely Inspired “Do What Makes You Feel Good” swag on social media — ranging from pet tees, to collar tags, stickers and even plush bones. These four-legged friends will be joined by the pets of Iovate’s more than 200 global employees to celebrate the occasion on the brand’s social media platforms.

While Purely Inspired’s new dog-focused swag may make our pets feel good, the new look Purely Inspired brand does the same for their human counterparts. New products including Organic Plant-Based Protein, Collagen Peptides, Organic Greens and Plantopia are at the heart of a creative rebrand led by the agency 72andSunny that launched earlier this year.

One of those spots centers around a bulldog named Bruiser, who just won’t budge when his human wants to go for a jog — a common occurrence for any pet owner who understands that Man’s and Woman’s Best Friend will do whatever makes them feel good, regardless of what their human thinks.

Purely Inspired believes that everyone, including our pets, deserve the benefits of quality nutrition and strives to provide people (not pets) with high quality, affordable nutrition that they can feel good about. The Purely Inspired line of nutritional products contains choices that are free of artificial flavors, colors and sweeteners in addition to being non-GMO, gluten free and soy free. Purely Inspired products are all available for purchase on,,, and select retailers across North America. For more information on Purely Inspired products, visit, or follow us on Facebook, Twitter, TikTok and Instagram for product information, news, updates, special promotions and more.

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