Oakville, ON and New York, NY (July 19, 2021) – Purely Inspired, a premium brand that focuses on making high-quality, nutritious products for all, has announced a partnership with gold medal-winning gymnast Dominique Moceanu to support the brand’s new Superfood product line, exclusively found at Walmart locations.
Moceanu, the youngest gold medalist in U.S. Olympic gymnastics history, who captured hearts around the world with her exuberant performances 25 years ago, has combined her love of the sport and entrepreneurial spirit to establish the Dominique Moceanu Gymnastics Center. A long-time advocate for a healthy and balanced approach to youth sports, Moceanu will be featured in the Purely Inspired “Do What Makes You Feel Good” campaign that will include social content and online advertising.
Purely Inspired Superfoods are designed for consumers who are always on the go, but doing their best to work towards a healthy lifestyle. The product lineup includes Superfood Greens, Healthy Beets+ Superfood Powder, Superfood Reds, and Healthy Beets Superfood Capsules.
“I’m thrilled to partner with a brand that is committed to finding a balance between something that’s easy to use, tastes good and provides health benefits for the entire family,” Moceanu said. “Since retiring from competitive gymnastics, I’ve learned to embrace doing what makes me feel good in life and it’s a message that I want to help share with others.”
Moceanu, who is a wife, mother, yoga teacher, gym owner, and a bestselling author, will share insights and perspective from her everyday life as part of the campaign.
“Dominique inspired the world 25 years-ago and she still continues to inspire the gymnastics community, young athletes and their families on a daily basis,” said Jarrod Jordan, Chief Marketing Officer at Iovate Health Sciences Inc., the parent company of the Purely Inspired brand. “Purely Inspired was designed for busy people and families who are always on the go, providing an easy, great tasting and convenient solution to help them feel good every day.”
Built on the commitment to make accessible nutrition for all, Purely Inspired designs its products to fit all of life’s moments. Purely Inspired Superfoods deliver delicious, nutritious superfoods plus immune support with the addition of vitamin C and zinc in super convenient formats to compliment healthy and active lifestyles. The easy-to-read labels on each bottle convey important information about the products and add transparency to the Purely Inspired brand’s ingredients, allowing consumers to pick the Purely Inspired Superfood products that best suit their lifestyle.
Purely Inspired products undergo multiple rounds of sensory analysis to ensure that our best tasting formula comes to life. Key ingredient product claims are backed by research and our products are formulated by in-house scientific experts. The Purely Inspired line of nutritional products contains choices that are free of artificial flavors, colors, and sweeteners, in addition to options that are non-GMO, gluten free, and soy free. For more information on Purely Inspired products, visit blog.purelyinspired.com, or follow Purely Inspired on Facebook, Twitter, TikTok and Instagram for product information, news, updates, special promotions and more.
About Dominique Moceanu
Dominique Moceanu is the youngest gold medal-winning gymnast in U.S. games history. Moceanu a pioneer in the advocacy for a safe, healthy and balanced approach to women’s gymnastics. The youngest athlete to qualify for the U.S. Junior National Team, the youngest gymnast ever to compete at the Pan-American Games and the youngest member of both the 1995 World Championships team and the 1996 gold medal winning gymnastics team, Moceanu has championed a new approach to youth sports with an emphasis on athlete safety. Following her retirement from the sport, Moceanu received a bachelor’s degree in Business Administration, released her best-selling memoir, Off Balance, and established the Dominique Moceanu Gymnastics Center, which is a state-of-the-art, family-friendly gymnastics facility that offers programming for all levels of the sport. For more information, please visit www.dmgc-USA.com.